What additional obligations are there ?

In addition, to the best of their ability, members agree:

* to continuously upgrade his or her skills, information and understanding of his role
in the organization and of the organization’s vision, mission, goals, clients,
technology, industry and marketplace.

* to continuously look for new ways to improve products, services and processes as well
as new opportunities for fulfilling the organization’s vision, mission and goals.

* to openly and freely share information and ideas with other members.

* to actively seek performance feedback in order to continuously improve skills and understanding.

* to safeguard the organization’s assets, proprietary information and reputation.

* to act in an ethical manner toward all other employees, clients, suppliers,
stockholders, strategic alliance partners and other stakeholders.

* to promote the Alliance Model in articles, speeches, and presentations on business
valuation, growth, profit improvement, business and personal transition planning.

* to attend Alliance meetings and conferences

* to read Alliance suggested articles and books related to middle market business
advisory and transaction services.