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Thinking outside the web: The 12 Principles of Collaboration

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"Although it exists online, a web community is first and foremost a human association. To best identify the necessary elements for building such a community, it's vital to look at the study of human interaction. The 12 Principles are based on sociological principles and offer a framework for creating and sustaining vibrant web communities. These principles are also a tool to help community producers remain rooted in their community vision while making strategic or tactical decisions. Finally, they provide a methodology for figuring out community functionality priorities."

1) Purpose: We have a shared goal or interest.

2) Identity: We know who's who.

3) Reputation: We recognize and build status based on our actions.

4) Governance: We agree that our behavior can be regulated according to shared or stated values.

5) Communication: We have ways to share information and ideas.

6) Groups: We can relate to each other in smaller numbers.

7) Environment: We interact in a shared space that is appropriate to our goals.

8) Boundaries: We know who belongs and who doesn't.

9) Trust: We know with whom we're dealing and that it's safe to do so.

10) Exchange: We can trade knowledge, support, goods, services, and ideas.

11) Expression: We have a group identity and know what other members are doing.

We can easily indicate our preferences and opinions.

12) History: We can look back over our history and track our evolution.

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web 2.0.pdf web 2.0.pdf
(web 2.0.pdf - 7.60 Mb)
last modified 2007-01-24 10:10