• Increase/Expand Sales and Marketing Efforts - Salespeople - Advertising (direct mail, trade journal) - Telemarketing - Manufacturers' representatives/distributors/jobbers - Attend tradeshows - Sales seminars
• Expand geographically

* Add new (related) products/services * Penetrate new markets * Open new outlets/branches * Concentrate on high-growth areas of business * Capitalize on market/industry trends * Revise pricing policies/credit terms * Personnel/equipment to relieve production constraints * License technology or patented products to other firms Additional Examples of Growth Opportunity * Franchising * Open new outlets/branches * Unrelated new products/services * Unrelated new markets * R&D that may lead to new products/services Successfully carrying out such responsibility is now more important than ever before, due to today's dynamic forces of high technology, high innovation, high expectations, and hard-driven international competition.